Instagram could be used to entertain friends and family, or it could be used to promote your business. You should be asking yourself some questions if you are regularly posting to Instagram. What is the best time to post to Instagram? Are you using a calendar to plan your posts Are your videos and images up to par? Are you fully engaging your audience? Instagram boasts a billion monthly active users. This gives you a wealth of prospects if you take a strategic approach to your content, campaigns, or activities. It is crucial to know what content will resonate most with your audience and when they are likely to engage. We’ll be discussing the best times to post to Instagram and practical tips to make sure your posts stand out among the rest. Continue reading to improve your IG strategy.
Does it matter when you post on Instagram?
It’s important to choose the right times and days to post content on Instagram. You can maximize engagement and reach by choosing the best times to publish content. You can increase content engagement and reach and earn a healthy ROI for your IG marketing efforts. This will accelerate your audience growth, improve brand awareness, and close more conversions.
Also Read:- 10 Reasons Why Digital Marketing Is Important?
When is the best time to post on Instagram?
The average time to post content on Instagram – the period that suggests most people use is
- Wednesday at 11 am
- Friday between 10 am and 11 am
Which day is the worst to post an Instagram photo?
It’s not only important to know the best time to post to Instagram but it’s also important to discover the worst day or time to publish content. This information will help you ensure your precious and valuable posts don’t get lost in the social media space. Here’s what the worst day is to post on Instagram.
- According to various studies, Sunday is the most disengaged day of the week. This could be because people spend less time on social media, and more time with their friends. You could also be sleeping.
You should post on Instagram on the day you have the most to do.
While there are best and worst days to post content on Instagram, it’s not always possible to stick to these time slots stringently (doing so will also make your marketing efforts appear a little unbalanced)–fortunately, there is a publishing sweet spot during almost every weekday. Let’s take another look.
Best time to post on Monday
Posting on Mondays is best between 11 AM and 12 PM
Best time to post on Tuesday
Posting on Tuesdays is best between 11 am and noon.
Best time to post on Wednesday
The best time to post on Wednesday is 11 am to midday.
Best time to post on Thursday
The best time to post on Thursday is at midday.
Best time to post on Friday
Posting on Fridays is best between 11 am and noon.
Best time to post on Saturday
Posting on Saturdays is best between 10 am and 1 pm.
Best time to post on Sunday
You can post content on Sundays between 9 am-4 pm if you are really desperate.
What is the best time for Instagram content?
You can maximize your social media strategy by knowing the best times to share and post different types of Instagram content. These are the best times to upload to Instagram based on the content medium.
What is the best time for Instagram Feed posts? Feed
- Wednesday, 11:11 am Friday,
- Friday between 10 am and 11 am
Best time to post IG reels and IGTV
The best times to post IG reels or on IGTV are Mondays and Thursdays at 5:30 am.
Best time to go on Instagram Live
Live on Instagram is best between Mondays and Fridays at noon or between 7 pm-9 pm.
Best time to post Instagram Stories
Instagram Stories are best posted between noon and 1 pm on Monday through Friday, or late afternoon.
The best time to post on Instagram is based on location and time zone
Instagram allows you to connect with consumers all over the world, including those in your own country. This will help you increase brand awareness and boost your business growth. Here are the best times to upload to Instagram based on your location or time zone.
Best time to post for audiences in Australia
For users in Australia, 9 pm UTC is the best time to upload Instagram content. 8am AEDT is the best time.
Best time to post for audiences in Asia
The best time to post Instagram content for users in Asia is:
- South Asia: 3 am
- East Asia and Southeast Asia: 11 pm to 4 am
Best times to post for audiences in Africa and the Middle East
The best time to post Instagram content for users in Africa and the Middle East is:
- Africa and the Middle East: 3 am
Best time to post for audiences in Europe
The best time to post Instagram content for users in Europe is:
- Western Europe: 6 pm to 8 pm
- Eastern Europe: 5 am to 7 am
Best time to post for audiences in the US
The best time to post Instagram content for users in the US according to specific time zone is:
- Western Standard Time (WST): Midday to 6 am
- Central Standard Time (CST): 6 am to 8 am
- Eastern Standard Time (EST): 4 am to 9 am
Best time to post for audiences in Canada
The best time to post Instagram content for users in Canada according to specific time zone is:
- Western Standard Time (WST): Midday to 6 am
- Central Standard Time (CST): 6 am to 8 am
- Eastern Standard Time (EST): 4 am to 9 am
The Best time to post on Instagram by Industry
We’ve explored the overall best time to post on Instagram as well as the periods when audiences in specific regions are most likely to engage. Now we’re going to look at IG posting sweet spots based on niche or industry.
Retail
The best time to post Instagram content for retail audiences is Tuesdays, Thursdays, and Fridays at midday.
Media
The best time to post Instagram content for media and entertainment audiences is Tuesdays and Thursdays between midday to 3 pm.
Tech
The best time to post Instagram content for technology audiences is Tuesdays at 2 pm.
Not for Profit (NGO)
The best time to post Instagram content for non-profit organizations is Tuesdays at 10 am or 4 pm.
Education
The best time to post Instagram content for education audiences is Thursdays at 4 pm or 5 pm.
Health & fitness
The best time to post Instagram content for health and fitness audiences is Thursdays and Fridays from 1 pm to 3 pm.
B2B
The best time to post Instagram content for B2B audiences is Wednesdays at 11 am.
Food
The best time to post Instagram content for food and beverage audiences is Fridays at midday.
Travel
The best time to post Instagram content for travel audiences is Fridays between 9 am and 1 pm.
How many times should I post on Instagram?
For a healthy flow of engagement, reach, and ultimately, growth, knowing how often to post content on Instagram is important.
According to a study by Later, here is the frequency you should publish content according to account size or the following:
- Under 1,000 followers: Around 14 times per week
- 1,000 to 250,000 followers: 14 to 20 times per week for maximum reach and once a week for maximum engagement
- 250,000-plus followers: Posting on Instagram just once a week will maximize your content’s reach and engagement
Strategy to find the optimal posting time on Instagram
Once you have identified the ideal time to post to Instagram based on your region, industry, audience, and location, it is time to take a strategic approach toward finding your publishing sweet spot. These are some tips to help with this. Get to know your audience’s habits It is crucial to understand your target audience’s browsing habits in order to publish content at the best times. You can get a clear picture of when posts should be published and what segments of your audience are most interested in your competitor’s content by conducting social listening. The practical competitor analysis toolkit can help you gain insight into the type of content that relevant brands are publishing in your niche and give you an important marketing edge. Use a social media scheduler or calendar A calendar for Instagram is a great way to deliver your content on time and ensure you are not missing out on valuable engagement opportunities. A social media scheduling tool can automate the delivery of your content, saving you time and allowing you to reach the right Instagram users at just the right time. Your Instagram marketing strategy will be more successful if you have a sense of style and consistency. To stay ahead of the rest, download our social media style guide. Analytics can be used to measure performance Last, but not least: To continuously improve and refine the times you post on Instagram as well as the content that you create there is to measure your performance. You can use native analytics to determine what performs best on Instagram, whether it is Stories and single feed posts, or whole campaigns with Live broadcasts and Reels.
What are the best practices for posting on Instagram?
Finally, let’s talk through some of the best practices for posting on Instagram:
Let’s look at some best practices for posting to Instagram. Your captions should be brief. To convey your message, you will want to keep them short. Limit the number of hashtags in your captions to 3. You will look unauthentic and spammy if you use more than three hashtags in your captions. All images should have a strong central point. This will generate instant engagement and build a solid brand image. You can use filters to alter the mood of images. This could result in more comments and likes. Make sure to use product photography that clearly showcases your brand logo. This is a powerful tool to increase brand awareness and connect. Visual carousels and video content that is visually attractive and beautiful should be posted. Also, you should aim to tell stories in unexpected ways. You can also use Instagram’s sister apps Layout and Boomerang. This will increase visual interest and demonstrate knowledge of the platform. Social influencers can help you promote your content and increase your reach. Collaboration with influencers can build trust and give you a significant boost in followership. To demonstrate authenticity, add emojis in your captions. This is particularly important because Instagram is a mobile-based platform, and emojis are commonly used. Add a call to action in every post. This will let users know what to do once they have read your post. Be consistent with your posting schedule and content. This will give you something to keep your followers interested.